Established in 2005 in cooperation with airBaltic. Founder Kristian Kirchheiner, a former airline executive, started the adventure with 5 cars in Riga, Latvia in 2005. This was before the time of online search engines and brokers so we were depending on relationship with airBaltic and also with other airlines which marketed our brand on their websites. In 2007 our first relationship with a broker, Cartrawler, started and gave us a good idea of how we should increase sales in the future. We made agreements with other brokers and through this cooperation, we were able to expand.
We have expanded heavily the past year with the opening of new locations all over Europe and North America. We do this through an affiliation with respectable local cooperation partners who understand our desire to offer an outstanding product at affordable prices. We partner with already established respectable car rental companies, which has the same approach to car rental as we do: to provide top service at affordable prices. With this philosophy, we have been able to expand our business to several new places in both Europe and North America. We are constantly looking to increase our reach and presently looking for new partners particularly in Benelux and on the US East Coast.